What are Battle Cards?

Battle cards are rebuttals that appear on your salesperson's call screen when specific trigger words or phrases are said by the customer. These provide your sales team with immediate responses to common objections, helping them keep the conversation flowing toward booking a job or securing a deposit.

For example, when a customer says "that's too expensive" or mentions "looking at other options," battle cards provide instant rebuttals on the call screen to help your salesperson respond effectively.

Video Walkthrough

Guide to Setting Up Battle Cards

Accessing Battle Cards

1. Navigate to your Settings menu
2. Scroll down and select Battle Cards 

Viewing Existing Battle Cards

The Battle Cards screen displays:

• Template battle cards (reputable, hydraulic bed, packing, etc.)
• Gray text showing the trigger words that activate each card
• Response text that will appear on the salesperson's screen when triggered

Editing Existing Battle Cards

1. Find the battle card you want to modify
2. Click the pencil icon next to it
3. Edit the following fields:
   • Name: The title of the battle card
   • Content: The rebuttals/responses that will appear on the salesperson's screen
   • Trigger Words/Phrases: The customer or salesperson words that will activate this battle card

Adding Trigger Words

1. In the edit screen, locate the "Words or phrases that need to be said" field
2. Type each trigger word or phrase
3. Press Enter after each one to add it to the list
4. Click Save when finished

Creating a New Battle Card

1. Click the Create Battle Card button
2. Fill in the required fields:
   • Name: Give your battle card a descriptive name (e.g., "Too Expensive")
   • Content: Write the suggested responses for your sales reps
   • Trigger Words/Phrases: Add all relevant words or phrases that should trigger this card
3. Review the preview to see how it will appear
4. Click Save to activate the new battle card

Best Practices for Battle Cards

• Balance specificity: Make trigger words specific enough to be relevant but not so specific that they're rarely said
• Avoid overly general triggers: Words that are too common might cause the battle card to appear too frequently
• Include variations: Think of different ways customers might express the same objection
• Keep responses actionable: Provide clear, concise direction on how to address the objection
• Review regularly: Update battle cards based on call performance and feedback

How Battle Cards Work During Calls

When your sales team is on a call with Copilot open:

1. The system listens for any trigger words or phrases
2. When detected, the appropriate battle card appears immediately in the middle of their screen
3. The salesperson can use the suggested responses to address the customer's objection
4. This helps maintain conversation flow and overcome potential sales obstacles

By effectively utilizing battle cards, you can help your sales team confidently handle objections and improve their conversion rates.

Need Help? If you need assistance with playbooks or other Copilot features, contact our support team at help@supermove.com or reach out to your Customer Success Manager.