Overview

Supermove’s new Lead Forms feature allows companies to create multiple, customizable forms to capture lead details that generate projects directly in Supermove.

This is the easiest way to add a branded, custom lead capture form to your moving company’s website.

Locating Settings

A new Lead Forms section is now available under Settings → Sales

• By default, every account includes the Move Request Form, which matches the standard Supermove lead form

• From this portal, companies can:

  • Manage all lead forms

  • Track the number of leads captured by each form

Create a Lead Form

To create a custom lead form:

1. Click Create Lead Form in the top-right corner

2. Enter the form details, including:

   • Name

   • Description

   • Branch – which branch should own the new project

   • Project Type

   • Job Type

   • Project Tags (optional)

   • Job Tags (optional)

3. Click Save to create the form and open the Form Builder

Form Builder

The Form Builder works similarly to the Document Builder:

• Left side: Add and configure form items

• Right side: Live preview of your form

You can:

• Add items using Add Form Item

• Configure settings for each item type

• Save a draft or Publish updates to the live form link

Add Form Items

Form items are grouped into three categories:

1. Form Elements

• Basic inputs like Text, Image, and Space

• Useful for formatting and adding display-only content

2. Form Inputs

• Primary tools for capturing customer information

• Variable Input: updates billing variables on the project (e.g., for auto-quoting features)

• Other inputs: capture customer details, stored in Office Notes on the project

3. System Inputs

• Special inputs that can only be added once per form

• Used to update structured project and client details:

  • Customer Information – name, phone, email

  • Move Information – preferred date, time, move size

  • Locations – origin, destination, stops

  • Referral Information – source and details

  • Additional Notes – free text details

Next Step: Once your Lead Form is created, the final step is to share it with your customers. You can do this by linking directly to the form or embedding it on your website. 
Learn how: Lead Forms: Share & Embed

⚠️ Note About Custom Form Inputs

Custom Form Items (like text fields, dropdowns, or multi-selects) only send the answers into the project — their labels/questions do not appear anywhere in Supermove today.

If you need both the question and the answer to show in the project, use System Inputs or Variable Inputs, as these map cleanly into structured fields.

Our team is actively working on improvements to support labeled custom fields.

Have questions? Please reach out to our Product Experts Team at help@supermove.com for assistance.